How to Set Up Facebook Pixel

What is Facebook Pixel?   

Facebook Pixel is an analytics tool that tracks customer actions on your online store, such as purchases or page visits.

Why is Facebook Pixel important? 

Facebook Pixel helps you target the right audience and measure your Facebook ad performance. By understanding customer behaviour, you can refine your marketing strategy.  This data is accessible in Facebook Events Manager and helps you target customers effectively.

Please note:  Before activating Facebook Pixel on your BoxCommerce online store, you must first create a Facebook Pixel and obtain the Pixel Base Code from your Facebook Events Manager page.

How to Set Up Facebook Pixel (Mobile)

1.  Navigate:  From your home screen, tap “Website”, then toggle the Facebook Pixel “ON/Off” switch to “On”.

2.  Activate:  After toggling the Facebook Pixel option to "On," a pop-up will appear prompting you to enter your Facebook Pixel code. This code is generated in your Facebook Business Manager.  Once the code is entered, tap “CONTINUE” to complete the setup.

Please Note: If you don’t have a Facebook account, tap here to create one before proceeding.

Need a Helping Hand?

We’re here to help. Simply click here for access to easy-to-follow "how-to guides," or send an email to our support centre [e-mail]

How to Set Up Facebook Pixel (Desktop)

1.  Navigate:  From your control panel on the left-hand side, click on “Website”, then click “Website analytics”, then toggle the “Facebook Pixel” switch from “Off” to “On”.  

2.  Activate:  After toggling Facebook Pixel to “On”, a pop up window will ask you to enter your Facebook Pixel Code to activate your account, then click “ACTIVATE FACEBOOK PIXEL” to complete the process.  This code is generated in your Facebook Business Manager. 

Please note:  If you don’t have a Facebook account, click here to create one before proceeding.

Need a Helping Hand?

We’re here to help. Simply click here for access to easy-to-follow "how-to guides," or send an email to our support centre [e-mail]