How to Set Up Google Analytics & Google Tag Manager

What is Google Analytics?   

Google Analytics is a tool that provides valuable insights about your website’s performance and website visitor behaviour. This tool tracks and analyses key metrics such as traffic sources, page performance and audience demographics.

Why use Google Analytics for Your BoxCommerce Online Store? 

Using Google Analytics empowers you to understand your audience and improve your website’s performance.  This data helps you increase conversions and attract the right audience.

What is Google Tag Manager?  

Google Tag Manager is a tool from Google that simplifies the process of managing and updating tags on your website. Tags are small pieces of code used to send data to platforms like Google Analytics and Facebook Analytics.

Why Use Google Tag Manager on Your BoxCommerce Online Store?  

Using Google Tag Manager streamlines the process of tracking website interactions. It enables you to easily add new tags for specific actions, like tracking PDF downloads or button clicks, without modifying the code for each element.

How to Set Up Google Analytics (Mobile)

1.  Navigate:  Tap “Website” on your home screen, then tap “Website Analytics”, locate the Google Analytics option and toggle the “On/Off” switch to “On”.

2.  Activate:  A pop-up window will appear prompting you to enter your Google Analytics ID. Input the ID provided by your Google Analytics account. Once entered, tap “CONTINUE” to save your information.

Please note:  If you don’t have a Google Analytics account, click here to create one.

3.  Google Tag Manager:  Tap “Website” on your home screen, then tap “Website Analytics”, locate the Google Tag Manager option and toggle the “On/Off” switch to “On”.  Enter your Google Tag Manager ID, then tap “CONTINUE” to save your information.

Please note:  If you don’t have a Google Tag Manager ID, click here to create an account.

Need a Helping Hand?

We’re here to help. Simply click here for access to easy-to-follow "how-to guides," or send an email to our support centre [e-mail]

How to Set Up Google Analytics (Desktop)

1.  Navigate:  From your control panel on the left-hand side, click “Website”, then click “Site analytics”.  Locate the Google Analytics option then toggle the switch from “Off” to “On”.

2.  Google Analytics account:  A pop-up window asking for your Google Analytics ID will appear. Enter your Google Analytics account ID.  Click “ACTIVATE GOOGLE ANALYTICS” to save your information.

Please note:  If you don’t have a Google Analytics account, click here to create one.

3.  Google Tag manager:  From your control panel on the left-hand side, click “Website”, then click “Site analytics”.  Locate the Google Tag Manager option then toggle the switch from “Off” to “On”.

4.  Activate:  A pop-up window will appear asking for your Google Tag Manager ID. Enter the ID provided by Google Tag Manager.

Please note:  If you don’t have a Google Tag Manager account, click here to create one.

Need a Helping Hand?

We’re here to help. Simply click here for access to easy-to-follow "how-to guides," or send an email to our support centre [e-mail]