How to set up Matomo analytics

What is Matomo?

Matomo is a downloadable, web analytics software platform. It provides detailed reports on your website and its visitors, including the search engines and keywords they used, the language they speak, which pages they like, the files they download and so much more. Matomo aims to be an open-source alternative to Google Analytics.

Why use Matomo?

Matomo can be used to measure your websites, your mobile applications, your software applications, and can also be used on your intranet portals and intranet websites. ... Matomo also protects your visitor privacy with advanced privacy controls.

How do I set up my BoxCommerce store on Matomo

You must be logged in to Matomo as the superuser to add a new Website. Click on Administration to access the administration area, then under Websites/Measurable click on Manage. This page is used to create, update and delete websites.

Click on Add a new website to create a new site in Matomo. The website form shows all the options you can specify:

These are the attributes that you can specify for each website:

1. Name: the website’s name
2. Alias URLs: domains and subdomains that are tracked in this website. This will ensure that tracked domains don’t appear in the Referrer report.
3. Excluded IPs: a list of IPs, or IP ranges (132.4.3.* or 143.2..) to be excluded from being tracked on all websites.
4. Excluded Parameters: URL query parameters that should be excluded from URLs, for example session parameters. This will ensure your Behaviour > Pages reports stay clean and easy to analyse.
5. Time zone: each website will report data in its given time zone. If you update the website time zone, only the reports going forward will be affected.
6. Currency: the currency symbol will be displayed next to revenue in your goals.
7. Ecommerce: if your website is an Ecommerce store you can enable the Ecommerce reports

You can also specify Matomo-wide values for these attributes at the bottom of the page. For example, you can set a list of IPs to exclude on all websites and URL parameters to always exclude from tracked page URLs on all websites.

Update and Delete Websites

To update a website, click on Administration (cog icon) > Websites/Measurable > Manage > Edit, update one or several fields, and then press Save.

To delete a website, Click on Administration (cog icon) > Websites/Measurable > Manage > Delete at the right of the Websites screen. Please double check before deleting a website, since this operation cannot be reversed.

Linking your Matomo account to your BoxCommerce store.

All you now have to do is toggle on the Matomo tool and enter YOUR Matomo server URL and Site ID in the pop-up below. If you only have one website on Matomo, then your Site ID is "1" - if you have more than 1 website on Matomo then you need to see which is the correct Site ID for your BoxCommerce store. When you are done, click on the 'Activate Matomo' button to active it:

Remember you can also deactivate it at any time by turning off the toggle.