Setting Up Website Analytics

What are website analytics? 

The website analytics tools provide valuable data insights on the performance of your website. BoxCommerce offers a variety of website analytics tools, including Google Analytics, Google Tag Manager, Hotjar, Facebook Pixel, Matomo and Mixpanel.

Why are website analytics tools important?

Analytics tools are essential for improving customer engagement on your website. By gathering data on customer behaviour, traffic sources and sales trends, these tools help you to make more informed decisions.

The BoxCommerce “Website analytics” section provides you with a centralised view of all available analytics tools, helping you monitor and enhance your website’s performance.

Analytics tools available on BoxCommerce:

• Google Analytics: Provides detailed insights into customer behaviour and traffic sources to improve your store's performance.
• Google Tag Manager: Simplifies the management of tags for tracking events without needing to modify website code.
• Hotjar: Combines user feedback with analytics to help you understand customer behaviour and improve user experience.
• Facebook Pixel: Tracks visitor actions to measure the effectiveness of your advertising campaigns.
• Matomo: A privacy-focused analytics tool offering detailed visitor insights for your website.
• Mixpanel: Tracks user interactions to gain insights into customer engagement trends.

Please note: 

Use the toggle switch next to each analytics tool in the "Managing Your Website Analytics" section to enable or disable it.

For setup instructions, click the “Learn More” button below each tool.

 

Desktop View

Mobile View

 

Need a Helping Hand?

We’re here to help. Simply click here for access to easy-to-follow "how-to guides," or send an email to our support centre [e-mail]